Dotted Music
Social media has proven to be an interesting player in the online marketing game. Tik Tok, or as it was previously known is a relatively new platform that allows users to share short snippets of video dubbed with popular music and sound bites from TV & Film. Social media sites such as MySpace and Purevolume allow you to find other bands that share things in common with your band.
Managing social media for an artist or group is a difficult task to take on and should not be a task that is delegated to a third party without considerable thought and preparation. For instance, if you're doing well on Facebook and Twitter, but the moment you begin posting to Instagram your results on Facebook and Twitter begin to diminish, it's a clear sign you're taking on too much.
If you're using YouTube Studio , YouTube's newest video uploading and editing portal, you'll have to navigate to Videos in the left-hand column. The success of pop culture as social media marketing a historical phenomenon makes this up close and personal approach to artists and film stars something that is meaningful to fans.
If you're out on tour, take photos at the venues or share short videos or photos of the audiences. In most cases, artists prefer to maintain their own Instagram accounts, occasionally taking direction (and pre-produced bits of content) from labels and managers.
Though not as popular as Facebook, Twitter still sees about 107 million US users, a great reason to get your band started. From interactive album art to music videos in 360° to immersive album covers , there is no shortage of applications for 360° media in the world of music.
Groups are being formed left and right, high school friends are catching up for the first time in 20 years, and grandparents everywhere are finding the latest viral videos. Social media becomes a powerful marketing tool only when you know how to use it. Sending countless spam messages and friend requests is not an effective way to market your band.
From Ariana Grande using a Snapchat AR lens to sell merchandise to Sigur Ros working with Magic Leap on an ambitious music app for its AR headset, to Years and Years previewing their new album as a Facebook Camera effect, artists and labels are exploring how AR can engage fans - and drive sales and streams in the process.